Wizkid is currently Nigeria’s hottest artiste and arguably Africa’s most bankable.
His recent collaboration with Drake is just one of the many milestones he has achieved in his career. The Starboy singer has come a long way from the young kid who simply showed up in Banky W’s videos, creating friends, enemies and records along the way.
Many keep wondering what the secret to his success is. Peering closely into his career, Wizkid’s strategy for growth is a simple one. The singer leverages on a lot of external factors, taking opportunities as they come, and showing off a rare brand of bravery off the mic.
Pulse Music outlines 5 of his core strategies and how he incorporated them into his game.
Wizkid understands that an artiste with no song is not an artiste, just a celebrity. The Starboy works hard at his craft, recording day and night, coming up with new music, and releasing them. Have you ever questioned why at every point in the industry, since his “Superstar” album, there have always been a Wizkid song on radio, sounding banging and fresh?
This is the basic of everything he has achieved, and he constantly works hard at bringing out the music always, staying fresh in our memories and having a new song on every playlist.
I tried to write out a long list of Wizkid’s collaborations, and by jove, it read out like a long roll call of the biggest artistes in the industry. Wizkid has a song with almost every A-List act on the continent. The singer has songs with Phyno, Olamide, Cassper Nyovest, Uhuru, Tiwa Savage, TY Dolla Sign, Chris Brown, Drake, 2face Idibia, and a lot more.
Wizkid finds out the biggest acts in the game, records with them, and leverages on their fan base to grow his stock and career. That’s why these collaborations are an important part of his movement. Without them, he’ll be in creative isolation and stagnation.
The powers that surround Wizkid will never admit this, but Wizkid loves controversies. He doesn’t just attract them by virtue of being a superstar. He smiles when they come knocking and owns them. When Skales attacked him on twitter, he went in. When Davido had a mild beef with him, Starboy came with a bazooka. Linda Ikeji repeatedly went in, and Wizkid was right there, with even messier and petty ammunition.
The Magnum Opus of his celebrity indiscretions will have to be his fight with Dammy Krane. The Hypertek Records act had accused him of theft, and threatened him to a showdown. Wizkid simply found him in a club, and attacked him with a glass cup. Bravo!
Many will point to these fights as detrimental to his brand, but they aren’t. Instead, they keep him in the news, and give him an air of bravery that many appreciate. Don’t mess with Wizkid, they’ll say. He’s a beast of controversy.
The accusations of copyright theft that have plagued Wizkid are not mere rumours. There has to be something behind them. Wizkid has always been a man who gets inspiration and sometimes, the actual work from various artistes. Dammy Krane had some truth to his claims. Blackface might be shaky, but Skales and Shaydee have at some point all contributed to Wizkid’s hit.
He understands that he doesn’t have a creative fountain of work, so he surrounds himself with super minds that infuse creativity into his act. That’s why he has Sarz and Legendury Beatz in his corner. That’s why.
Wizkid understands the importance of branding. That’s why he is always in your face, in your radio and in the news. New media and technology has been his forte, with his every post and tweet generating massive feedback and interaction. Also, his looks are casual-smart, and his presence, has all the markings of a true star.
That’s Wizkid in five points. That’s why his star is rising, and currently, all of these, simple as they sound, are the secret ingredients to his thriving. Wizkid does the simple things, but he does them so well, and brings them all together like an orchestra conductor.